Captain Metrics collects, unifies & enriches your customer data in a single source of truth.
Unify user history across devices & all your tools (eCommerce, CRM, POS...) into a comprehensive profile. Captain Metrics automatically merges duplicated profiles by matching IDs, emails, hashes & social networks. Store custom user attributes that fit your needs.
Track orders, lead status & subscriptions metrics at the user or company level (B2B). View the whole conversion path of every conversion.
Understand where your users come from and which channels/campaigns drive the key actions (orders, chat etc...). You can leverage those interactions to create meaningful segments & trigger marketing automations in real-time.
Keep track of user consent for marketing across your tools in a single source of truth.
Filter users by profile attributes (genre, country, tags…), computed metrics (lifetime value, order frequency…) or actions (session, pageview, order, event…).
Create sub-segments, AND/OR groups, use absolute or relative dates (30 days ago…) in the user time zone, filter actions by custom properties (A/B tests…) and much more!
Your segments are kept updated in real-time, as they are the building blocks of your marketing automation.
Sync your orders & view the complete conversion funnel.
Sync your product catalog & fuel the AI recommendation engine.
Sync your vouchers & dispatch them with Marketing Automation.
Sync your leads & view every stage of your pipeline of deals.
Sync your subscription-based conversions & view the complete user journey.
Aggregate your users' activity at the Company level.